The platform is rolling out a fresh option that permits them to cut down on the amount of AI-made videos appearing in their timelines. This step comes as the company revealed that it now features in excess of 1 billion content made with AI.
Testing and Rollout
This change is being tested over the coming weeks before a widespread rollout. This shift coincides with a increase in AI content, driven by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the fastest-growing video streams on another major platform only show content made by AI. A large amount of this content is considered “AI slop”, a term for substandard, mass-produced content that is frequently absurd or bizarre.
“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we want to offer the community the option to increase or decrease of that, based on their own choices,” commented a spokesperson.
Scale of AI Content
TikTok shared that there are now 1.3 billion videos on its network labeled as AI-generated. Overall, more than 100 m media items are added to the service daily, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Users will be in a position to limit or boost the amount of AI-generated videos they view by opening the “manage topic” option in the platform and choosing the AI content topic. Additional categories that are already be adjusted under the tool encompass current affairs, fashion, aesthetics, and movement.
Content Labeling and Policies
Its rules mandate users to identify “realistic” AI-made content, and it prohibits harmful fake videos of public figures or crisis events. Any realistic AI video that is unmarked can be taken down under its community policies.
In addition, the platform will now apply an “AI-made” tag to content produced via its own AI tools, or flagged by an industry-wide initiative for spotting content made by AI. This step is designed to deter users from attempting to circumvent the labeling process.
Responsible AI Funding
TikTok is also launching a $2m AI literacy fund for professionals and organizations to produce educational content about responsible artificial intelligence. This project will benefit charitable organizations focused on training computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, amid debate over plans to lay off hundreds of content moderators in the UK. TikTok is planning to cut 439 jobs in its content moderation team in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A trust and safety lead stated that human moderation would remain essential, but AI can protect employees by eliminating the most distressing content ahead of it has to be seen by staff. TikTok reported a 76% decrease in shocking and graphic content seen by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” the executive stated. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as rapidly, which is why a significant AI assistance is proving valuable process content quickly.”
